At times I'm recorded while I’m eating. I’ll see myself on her social media – it feels like a jumpscare.
My best friend of 10 years, she, calls herself the “content queen”. It can be amusing for a short while, but it weighs on our friendship.
Being highly outgoing, there's a constant urge the need to record everything all the time. When we eat out, her motto is, “The phone eats first,” and snaps pictures with the flash on, which makes me cringe. I don’t like it when strangers see her performing for the camera – I get secondhand embarrassment. Another annoyance is because meals lose their warmth.
She's not quite an online personality yet, but Marielle is aspiring to become one. She makes vlogs about living in our city, a day in her life, and her styling career. The material is quality, credit where it's due, but I prefer not to be involved. Sometimes she films me while I’m eating, or just accompanying her. Later, I appear on her Instagram afterwards, and it comes like a surprise: I’ll have bare-faced, making a strange expression or be captured mid-bite. It feels invasive.
Marielle also expects me to film her at inopportune moments. Sometimes I'm in conversation to another person, or we're simply spending time in the street. The dynamic feels like our friendship has turned into me serving as her unpaid videographer. She could easily hire someone if she wanted high-quality content. When I brought up my discomfort about the situation, she dismissed it. I've been invited to several brand events, which was nice, but that doesn’t make up for all the time and effort I invest assisting her create material.
I’m grateful that she has supported me with my career in design, but I don’t want our connection to become just a ledger of favours. I don't believe she's insincere or dishonest, but at times it seems that if the camera is out, we will start performing in a way that presents a favorable image for her channel.
Her directive is, “Alright, smile for the camera!” and film me smiling with someone. It feels forced. It's crucial her to recognize that our decade-long friendship still has boundaries. I enjoy being with her, but I also want to enjoy it without being recorded, altered, or posted for an viewers. I’m not a prop for her online persona.
I hope Beth to see that the content we produce together can get us a foot in the door.
I love creating videos. It’s not just a pastime; it’s part of who I am. Producing content and documenting experiences online enables me to express myself and connect with people in novel forms.
I don’t see myself as a professional creator yet, but it's savvy to make money from your interests. I admire people on TikTok who pull off that aesthetic of informal, self-made film-making.
Content creation is my interpretation of living actively: noticing the details, posting them with an audience that appreciates the art behind it. It's never my aim to make Beth uneasy. Bringing her to professional gatherings was my method of offering access, providing her a opportunity to witness behind-the-scenes moments that could benefit her professional path too. That’s not blackmail, it's simply being realistic.
I’d still take her to these events even if she refused to assist me, but I want her to see the benefits the work we make together can achieve: a foot in the door. I understand not everyone likes being on camera, but often spontaneity is what makes content genuine. Being recorded from time to time is an inherent aspect of being my friend. I would delete anything she asked, but she hasn't made such a request yet.
I don’t expect anyone to be my personal videographer, but companions help each other in minor capacities. I thought recording a clip now and then would be fun for Beth. Creativity thrives in partnership, and having Beth around makes endeavors energetic and pleasurable. I never force her to participate in anything, and I would never intentionally embarrass her. But creating content jointly sometimes is part of how I record our time together.
I cherish Beth’s friendship profoundly and don’t want content creation to drive a wedge between us. I’m willing to compromise: like asking before filming, and avoiding shots that might make her self-conscious.
This isn’t about power, it’s about sharing my world while still considering hers. Clearly making content is not a replacement for genuine friendship: it’s just part of how I experience life and I want her to be included in a way that’s enjoyable for each of us.
Is it right for her to stop recording herself and her friend when they are out together?
Nothing is more excruciating than having a friend film you. I understand that it's her job, but I don’t make friends come to my workplace. Perhaps she can find influencer friends to collaborate with. Given the uncertain future of AI, personal relationships are the only thing we have – don’t waste them!
A respondent, 25
If you’re doing something professionally, you can’t ask your friends for assistance repeatedly, even if they have helped previously. If Marielle loves creating, that doesn’t mean everyone around her is content. She needs to honor Beth’s personal space.
Another reader, 26
Marielle might love producing videos and showing off her life publicly, but it isn't for everyone. It was kind she has assisted Beth’s career, but she must to listen to what her friend desires.
Emma, 27
It sounds like you care about each other, so hold on to that and ensure it’s the focus in your friendship. Create some authentic memories, where true emotions are stored, not online archives. Even public figures who seem to share their worlds actually have more secrecy than it appears.
One opinion, 53
Marielle appears to be neither present nor genuine when they're together – she’s working. Each appears confused as to where the line is. The solution is not found in trying to alter one another, but in each establishing defined limits around what is comfortable to them and seeing if there is an acceptable compromise.
Barbara, 71
In an online poll: has she been over-exposing their friendship?
Dr. Elara Voss is a tech analyst and futurist with a Ph.D. in Computer Science, specializing in emerging technologies and their societal impact.